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Pepper, Johnstone & Company

All About Us

About Pepper, Johnstone & Company

Pepper Johnstone Insurance brochure View Our Company Brochure

Our Value System

Pepper, Johnstone & Company’s value system guides everything we do – from strategic planning to day-to-day decision making, to the manner in which we treat our clients and stakeholders. Represented by the acronym PRIDE, our value system is:


We will be recognized as having professional standards. Our employees will possess superior knowledge and skill for the benefit of our clients.

Real Value to Our Clients

We are here to consistently and diligently meet the needs of our clients. By providing the highest quality products, services, advice and sustainable value, we will ensure our clients receive excellent solutions to meet their individual needs.


The highest levels of honesty and fairness characterize all of our dealings. We develop trust by maintaining the highest ethical practices possible.

Demonstrated Commitment to Excellence

Our clients depend on us to provide them with sound advice they can trust. We earn this confidence by sustaining an uncompromised commitment to continuous improvement in everything we do. This philosophy enables us to best serve our clients.


Our employees will determine our future success. In order to attract and retain the best and brightest employees, we will continue to invest in the development of our human capital and reward superior performance.


Our Mission

To be the clear, best choice for providing insurance, risk management and investment solutions to our clients through teamwork, technology, innovation, industry knowledge and unsurpassable client service, while supporting our community and stakeholders.

Our Firm

Pepper, Johnstone & Company was established in 1971 as a privately held insurance brokerage. Unlike national firms whose decision-makers are located elsewhere, we are local, influential and responsive. While we are domiciled in Alabama, our client-base extends to AL, GA, MS, NC, SC, LA, TN, KY, FL, TX, NV, CA, and VA. Although much has changed in our industry over the past 50 years, our steadfast commitment to properly protecting and advising our clients remains the same.

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